---3-Minute Market Insight - Pollock is now called Cod? New China Export Regulations, 2014 Halibut Fishery TAC NOAA Has Recently Confirmed the Change of the Scientific Name of Walleye or Alaska Pollock Pacific Halibut Meeting Concluded January 17th Setting the 2014 Pacific Halibut Catch Limits Effective January First there are New Regulations Governing the Export of Goods to China China Regulation Change Has caused Hundreds of Thousands of Salmon Orders to be Cancelled Pollock has been re-Classified as a Cod based on extensive Genetic Studies Pollock is in an Evolutionary Lineage that Included Pacific, Atlantic and Greenland Cod #PollockNameChange It was Noted that Pollock was More Closely Related to Atlantic Cod than other Cod Species Walleye Pollock will Now Bear the New Latin Name Gadus chalcogrammus What does #PollockNameChange mean to the Seafood Industry re: Labelling, Marketing, Species Identification Pollock Packaging at this point can show Either Latin Name on Packaging but must show common name The annual IPHC Halibut Meeting Concluded on Friday Jan 17 where negotiations for Halibut Quota were confirmed After recommendations of a 21% cut, the @IPHC announced a 2014 Pacific Halibut TAC of 27.515 Million pounds 2014 Halibut TAC is roughly an 11.2% reduction compared to 2013 for Alaska, BC, Washington, Oregon, California Low Halibut Inventory and a Lower Halibut Quota will make for an interesting start to the 2014 Halibut Fishery The @IPHC & Alaska journalist @medischner were Live Tweeting the Halibut Meeting using #IPHC2014AM Over the Last Few Years there has been a dramatic increase in Social Media engagement in the Seafood Industry 2014 will be a very Exciting year for Social Media & the Seafood Industry as more companies continue to utilize it Look out for New & Exciting ways that Tradex Foods & Industry will be using Social Media in 2014 Effective January 1st there are New Regulations Governing the Export of Goods to China All Seafood products entering China from USA are to be processed at USDC Inspected & Approved Establishments Previous China Regulations Required only Inspection of Goods Prior to Export & the Issuance of a Health Certificate The New China Regulations Require the Certification of Both the Processor and the Products China Policy Change Caused Hundreds of Thousands of LBS of Salmon Sold to China to be Cancelled Even if Processors Register for USDC Audit, the Products Will Still Remain In-eligible for Export In coming weeks Inventories of Chum and Pink Salmon may Show up in the Domestic Market Look out for a Reduction in Supply from China of Finished Goods for Pink & Chum Salmon cut from USA Raw Materials Processors in China have been Increasing Prices for USA Chum Salmon as 2013 harvest was lower than expected w/ the China Policy Change it is certain Chinese Processors will react by Limiting Supply & Pushing Prices Up 3-Minute Market Insight: "What a Week it has been in the Seafood Industry" ---If you have any suggestions on topics you'd like to hear on upcoming 3-Minute Market Insights, go to our website and let us know through our Web Chat feature. ----Thanks for joining me for the Tradex Foods "3-Minute Market Insight" This is Rob Reierson - “BUY SMART” and “EAT MORE SEAFOOD”

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